A local SEO landing page is an important digital marketing strategy for businesses targeting a specific location. The page is usually designed and optimised to generate visibility, increase traffic, and improve rankings in local searches.
What is a Local SEO landing page?
It is a web page specifically created to target a particular local area.
It is optimised to rank higher in search engine results for relevant local keywords.
The page often represents physical business locations or specific service areas.
Local SEO landing pages are typically linked to a business’s Google Business Profile.
The primary goal of a local SEO landing page is to attract specific local area customers and drive them to take action, such as making a purchase or contacting the business.
The capital, Dublin City, is a popular area many people want to target in their local SEO efforts.
A local SEO in Dublin city needs a well-researched and strategic plan; this is where the local SEO landing page comes in.
Dublin City can be a very competitive environment for small businesses. To compete with many other strong competitors, you will need a high-quality landing page to show your values to potential customers.
Therefore, a lot of preparation must be done before creating the local SEO landing page, such as competitor research, keyword research, customer analysis, marketing plan, etc.
After all the preparation work, creating a local SEO landing page is the last job.
Next is to optimise the page for the search engines. SEO specialists often start on-page SEO, ensuring the content is search engine friendly.
On page SEO optimisation is a massive part of a local SEO landing page. The guide below will help you create a local SEO landing page that delivers the results.
Including keywords in a page URL is one of the best practices in on-page SEO.
Adding a keyword and a location to a local landing page URL is an important ranking factor.
However, keeping the URL concise and avoiding excessive keyword stuffing is highly recommended.
For example:
The title tag is another important ranking factor for a webpage and should include the target keyword and location. A good title tag should be no more than 60 characters in length. For example:
While the meta description is not a significant ranking signal, but it can impact a webpage’s click-through rate. A good meta description attract users to read about your web page.
The meta description of a local SEO landing page should include the target keyword and the target location. The character length of the meta description should be less than 160 characters. For example:
A local SEO landing page should have an optimised Heading 1 tag that includes the target keyword and location.
Avoid excessive keyword usage in heading tags; it is only a signal to the search engine that you are trying to stuff keywords.
Other keyword variations may be included in headings 2 and 3, and so on and so forth. For example:
Keyword prominence is a ranking factor, meaning the target keyword should appear at the beginning of the webpage, including the first paragraph within the first 100 words.
It usually requires the keyword to appear in the paragraph’s first sentence. The intro content should accurately describe the local service or product. For example:
In addition to the intro content, the rest of the local SEO landing page should accurately describe the local service or product and showcase it with good quality images.
Including relevant reviews or customer testimonials, appealing calls-to-action, and a frequently asked questions section can also enhance the page’s effectiveness.
Link the page to other relevant pages can further improve the visibility and traffic of the local landing page.
Including high-quality and relevant images is crucial for optimising local SEO landing pages.
Images play a significant role in ranking factors. They should be optimised with keywords and location in the file name and alt text. Except the images are only for decoration purposes.
Additionally, featuring the business’s Google Business Profile logo and cover photo on the local SEO landing page can enhance its credibility and trustworthiness.
NAP stands name, address and phone number. Including business name, address, phone number, and business hours on the local SEO landing page is essential for both on-page SEO and providing important information to potential customers.
This information should be prominently displayed in the main content and the footer.
Embedding your business Google Maps allows potential customers to locate the business quickly and improves its visibility in local searches.
Embedding a Google map can be done in a few simple steps. If you use a WordPress content management system, use the Google Maps widget to embed the map onto the page.
Alternatively, you could embed an HTML code to the page.
Linking your business’s social media channels to the local SEO landing page can enhance its visibility and trust signals.
Especially if you have an established presence on social media channels, it will bring more traffic to your landing page. Make sure it is not the other way around.
Adding Local Business Schema Markup to your local landing page can provide search engines with rich snippets about your business, including your business name, URL, description, logo, image, telephone number, price range, opening hours, address, and social media profiles.
This markup helps search engines understand and categorise your business, improving your business CTR and conversions. This can be easily done by an SEO tool such as Yoast and Rank Math.
Most local searches are done on mobile devices; if your landing page is not mobile-friendly or mobile-optimised, you are losing traffic and potentially business revenue.
As simple as that.
Once the local SEO landing page has been optimised, you should submitted its sitemap to Google Search Console for indexation. By doing this, you are telling Google to discover, crawl and index your new web page.
Let’s have a look at some effective and ineffective examples of what a local SEO landing page should include, and get a better understanding of what works and what doesn’t:
This is a simple and comprehensive guide to help you get started to create a first local SEO landing page, or any landing page for any other purposes.
By following this guide you should able to effectively create and optimise a local SEO landing page, begin to improve rankings in the local area of your choice.
Remember to provide unique and localised content, research, analyse, and create a marketing plan.
This is not rocket science; if you put time and effort into it, you should see the results you hope to see.
Happy SEO-ing!
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